Define typography?
The style and appearance of printed matter
What is the difference between font and a typeface?
A font describes the subset of blocks in every typeface
What is the waist line and what does it indicate? What is a base line and what does it indicate?
A line which indicates the top height of lowercase letters.
A line which indicates the bottom height of all letters.
What is counter?
The negative space within the character that is either partially or fully closed
What is cap height?
The height of a capital letter
What is x height?
The height of a lower case letter
What is an ascender?
A segment of a character which exceeds the cap height
What is a descender?
A segment of a character which exceeds the base line
Describe a serif?
A stroke added to the beginning and end of the main strokes of a character
What is leading?
Spacing between lines
What is tracking?
Letter spacing
What is kerning
A type setting technique that overlaps the edges of two type characters to provide the illusion of even spacing
What is a point? How many points are in an inch?
The smallest unit of measure
72 points are in an inch
What is a pica and how many are in an inch?
The pica is a larger unit of measure
6 picas in an inch
How many points are in a pica?
12 points in a pica
When was Blackletter invented and how was it used?
Invented in 1150 and used for the German language
Describe the characteristics of a Blackletter typeface?
It uses letter spacing for emphasis
Never uses Italics
When was Old Style invented and what was is based on?
1501
Based off of calligraphy
Describe the characteristics of an Old Style typeface?
Greater contrast between thick and thin strokes
Wedge shaped serifs on the ascenders
When were formal scripts developed?
17th and 18th century
When were casual scripts developed?
Early 20th century
Describe the characteristics of a Script typeface?
They mimic historical or modern handwriting styles to appear more handwritten
When was Modern typefaces developed and why?
1784
Wanted to bring contrast to further extremes
Describe the characteristics of a Modern typeface?
Accentuated contrast
flattened serifs
How early can Sans Serif typefaces be found? What happened?
5th Century BC
Used for Greek inscriptions
When did they become popular?
18th century
What does "sans serif" mean?
One that does not have serifs on the typeface
Describe the characteristics of a Sans Serif typeface?
No serifs
Little size variation
When was Slab Serif developed and why?
Early 1800s for advertising
Describe the characteristics of a Slab Serif typeface?
Block-like serifs with angular or rounded terminals
Describe Decorative typefaces?
Typefaces made for display or advertising specifically
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