Tuesday, November 25, 2014

Post #10

Compare and Contrast vector graphics and pixel images
Vector graphics have larger files than pixel images, and they can be scaled without disturbing the resolution, whereas pixel images show their enlarged pixels when they are scaled to a bigger size. Pixel images are created with blocks called pixels, whereas vector graphics are created with lines called vectors.

What resolution is necessary to print raster images?
300 dpi

What resolution is necessary to display raster images on the internet?
72 dpi

Monday, November 24, 2014

Post #9

Who is Steve Jobs?
Steve Jobs is an American entrepreneur, marketer, and inventor, as well as the co-founder and CEO of Apple

What company was he the CEO of for many years?
Apple

What did he do for the computer industry?
He introduced a multitouch  system to computers and introduced multiple capabilities as well as introducing the computer as an object of pleasure rather than convenience.

How did this man impact the graphic design industry?
The Macintosh computer had a GUI (graphical user interface) which allowed real time painting with the use of the mouse on a computer.

Post #8

Why must designers pay close attention to how color is utilized within a composition?
Colors define the atmosphere of the design, so in order to properly convey the message of the design, designers must note the psychology of the colors they use

Why is the color wheel an important tool for graphic designers?
A color wheel helps designers see the relationships between colors and see which colors would be compatible with one another on a design

Find an example of neutral colors utilized within a design. near the sample, discuss why you feel the designer included neutral colors within the composition.


The design uses very earthy tones, which can be considered as a neutral color scheme, but the designer used these colors because it is very easy to look at and it gives off a homey aura as coffee is typically advertised.
 

Briefly describe how we "see the" color of an object?
The pigment of an object absorbs white light and reflects colors that it does not absorb, back to our eyes, and that is the color which we "see"

Post #7 Video#2 Color Theory (Part 1 and 2)

Part 1


Describe White Light?
Light which is composed of all colors

How do we see color if objects "have no color of their own"?
The colors which are not being absorbed by the object are being reflected by the light hitting the object

What seven colors result when white light is refracted through a prism?
Red Orange Yellow Green Blue Indigo Violet

Describe hue?
Hue is the aspect dependent by its dominant wavelength, but independent of its intensity/lightness


What happens with white?
White reflects all light and cannot be created

What happens with black?
Black absorbs all light, and can be created by mixing primary colors

How color perceived depends on what?
Color perceived depends on the pigments the object absorbs and reflects

What is a color wheel?
A circle with different colored sectors used to show the relationship between colors

What are primary colors? Name them?
Primary colors are the basic colors used that other colors are mixed from
yellow blue red

What are the secondary colors? Name them?
Secondary colors are colors which are derived from mixing the primary colors
Orange, green, purple

What are the tertiary colors? Name them?
Colors which lie between secondary and primary colors
Blue-violet, yellow orange, yellow green, red orange, red violet, blue green

Part 2


What are neutral colors? How can they be created?
Neutral colors are colors that do not necessarily appear on the color wheel, and they can be created by blending two complementary colors together, or by blending all three primary colors together.

How can Neutral color help a design?
Neutral colors sere as a backdrop of a design, and can convey cleanliness and simplicity

What is color value?
Color value is the lightness or darkness of a color

What is a shade?
Shade is when black is added to a color to give it a darker value

What is a tint?
 Tint is mixing white to a color to give the color a lighter value

What is saturation/intensity?
Saturation and intensity describe how vivid the design appears

What happens when you mix complementary colors together?
Mixing complementary colors together will create a neutral color

What is a color scheme?
 an arrangement or combination of colors

Describe a monochromatic color scheme?
A color scheme which uses various values of a single color

Describe a triadic color scheme?
A color scheme which uses colors separated by three other colors on a color wheel

What colors are considered to be warm colors?
Red, orange, yellow

Describe the psychology of a warm color scheme?
Warm colors invoke a sense of stimulation to the brain, causing active emotions to arise such as hunger, excitement, and rage

What colors are considered to be cool colors?
Blue, green, purple

Describe the psychology of a cool color scheme?
 Cool colors are less straining to the eye and invoke a sense of calmness

Why is it important to consider which colors are being used within a design?
Colors influence what type of mood the design is attempting to convey to consumers, so it is important to consider how they would feel when they look at the design